I was the Lead Designer on this project with MKG: an immersive, super-Instagrammable environment at VidCon to celebrate the relaunch of MTV’s beloved TV show, Cribs. Users had countless opportunities to interact and take photos with colorful, pop backgrounds and wild props, like a mermaid-inspired kitchen, a pattern-clashing living room, and a pool-toy portal to a room of talking fish.

This colorful crib drew hoards of excited tweens and fans, inspiring a massive outpouring of social media content, generating 2M social media impressions in 3 days. MTV @ VidCon stole the show. 

Position: Lead Designer

Press and Awards: 

Tube Filter Best in Show
Biz Bash
Video by The Vendry

Roles and Responsibilities:

• Designing/3D modelling in SketchUp and rendering in Podium
• Designing graphics in Adobe Illustrator
• Managing and organizing print, build and sourcing lists
• Creating renders and graphics for client-facing design decks
• Leading client calls and presentations
• Graphics and fabrication vendor management
• Prepping print files and build mechanicals
• Prop and furniture sourcing
• Leading and managing load-in for all design elements onsite
• Managing design budget
• Managing an intern 

^{Photos courtesy of MKG}